Esther's Strategy

For Esther to tell both Haman and the King that she is a Jew, is a big deal. It's a very big risk and there is no way that she could have predicted what was going to be either of their responses. She had to come up with a plan on how to make it the least of a risk for her.

Both Haman and Achashverosh had very distinct personalities and Esther knew this and she knew how to play with them correctly.
    Achashverosh: Wants everyone to think that he is powerful. Does not make is own decisions. Everything becomes a law to make him look powerful. He asks his advisors what to do when he has to make a decision. He will never make a decision on his own. His actions have no boundaries. If he does not like the consequence, he'll make  anew law. he gives up his power to Haman. H doesn't know how to be powerful even though he makes himself look powerful. He is insecure and paranoid.
    Haman: He is very vain and narcissistic. He craves honor and power, is easily angered and very impulsive.

1: On the third day of the fast - she gets dressed in queen attire. She is standing in the inner courtyard. The king was sitting on the throne.

Esther wanted to capitalize on Achashverosh's flaws. She created a situation where he will remember her favorably (He has not called her to him in a very long time and that makes her extra worried). Stating that there will be a party makes him excited and saying that Haman is also invited will make him jealous. She plans that he will start asking questions and getting worried. She is making him insecure. Do Esther and Haman want to kill him?

4: If this is good for you, will you come to a party I'm having for "him."

Now, if you think about what Esther is saying in this one word: "him" you realize how much of a genius she truly is. She says "him" playing with both Achashverosh's and Haman's flaws. They both crave power and they both love parties and being the center of attention. Here, she is getting them both interested in this idea, without them even realizing it.

It's like the saying "Beauty is in the eye of the beholder", but here it's "power is in the eye of the beholder." Everyone can look at something in a different way and see it through their own eyes. They get to choose what makes what they're seeing beautiful. So to, Achashverosh and Haman are seeing the "him" as being themselves. They want the power, so they see it as "There is a party for me, oh, I must go."